Voices

Bill Ritchie is chief creative officer and co-founder of ThinkFun®, Inc. which is dedicated to making learning fun. He is a lifelong puzzle enthusiast whose passion drives the development of ThinkFun, Inc.’s innovative and educational products.

In 1985, Bill and his wife Andrea Barthello founded ThinkFun, Inc. (originally Binary Arts), with the mission “to translate the brilliant ideas of mathematicians, engineers, and inventors into simple toys that can be appreciated by boys and girls around the world.”  It is a mission that continues to drive the company today.

Bill believes fiercely in the power of a great game to strengthen thinking skills that help kids succeed in school and throughout life. His pioneering efforts have led to the development of innovative programs that stretch and sharpen the mind, and his partnerships with researchers and inspired educators all over the world are an important part of furthering this vision. He continues to push into new arenas, with the philosophy that innovation, creativity, value, and fun should comprise every game ThinkFun, Inc. creates.

For more information: ThinkFun

ThinkFun products mentioned in the interview: 

• Gravity Maze 
• Code Master
• Math Dice